Asia CMO – Driving Brand Growth

Shufen Goh & Greg Paull

Self-help

Twenty years ago, the business world’s focus was primarily on Europe and North America. Today, Asia accounts for most of the growth of the global economy, and companies have realized the vast potential of such a large and complex consumer market. Asia CMO explores what has driven brand growth in Asia in the past, and what we can expect in the future. The readers can tap on the wisdom of thirteen Founders, CMOs and CEOs who are leading some of the most prominent brands in the region – from home grown ones such as DBS, Singtel and GO-Jek through to international giants such as Mastercard, Tiffany and Coca-Cola. Each contributor has an exciting story to tell on how to build better brand leaders that can conquer the exciting markets of Asia.


Publisher:
Rank Books

ISBN:
9789811133800

Pages:
244

Weight:
580g

Price:
44.99