Shine – Digital Craftsmanship for Modern Luxury Brands
Florine Eppe Beauloye
Raising awareness for businesses and brands about the urgency to adopt new skills and new mindsets, Shine – Digital Craftsmanship for Modern Luxury Brands delves into what luxury brands – no matter their size or target market – need to do to survive and thrive in today’s digital era.
The majority of luxury sales today are influenced by digital. Consumers’ expectations are rising. Luxury brands have no choice but to rethink their customer experience and adapt their marketing strategy for the digital world.
This book unveils the five essential strengths for achieving the “digital sweet spot”. Marketing Managers, CEOs, CMOs, this book will future-proof your mindsets and ultimately grow your business.
Although dedicated to premium and luxury brands, all businesses can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.